Offset date tags. What are they?

This article was written on Wednesday, 28 March 2018

Offset date tags allow you to include dates in your messages that can be a date of the past or future. This allows you to get very creative with all of your marketing copy, not just the messages in an autoresponder sequence.

Example:

You have an evergreen product promoted through a funnel which ends in a webinar followed by a time-limited close-out.

Insead of saying in 3 days time, someone joining your list today will see 'on Saturday' but someone signing up tomorrow will see 'on Sunday'.

How do you make this magic happen?

Simply add one of the following short-codes into your message.

The following codes have the short-code above the result.

The short-code should be contained between curly brackets eg { and }

{DATE_1}
28 Mar 2018

{DATE_2}
Wednesday, 28 March 2018

{DATE_3}
3/28/2018

{DATE_4}
Wednesday, March 28 2018

{DATE_5}
Wednesday, March 28

{DATE_6}
28/3/2018

{DATE_7}
Wednesday

{DATE_8}
Wed

These short code date tags allow you to change the date displayed either to a date in the future or the past. These can be used with or without the + or - modifiers - eg {SHORTDATE will be today

{SHORTDATE}
28 Mar 2018

{SHORTDATE +1}
29 Mar 2018

{SHORTDATE -1}
27 Mar 2018

{SHORTDATE +3 days}
31 Mar 2018

{LONGDATE -2 weeks}
Wednesday, 14 March 2018

{USDATE +1 year 2 months 1 week 5 days}
6/9/2019

{USLONGDATE +5}
Monday, April 2 2018

{USLONGDATENOYEAR -3 days}
Sunday, March 25

{EUROPEANDATE +3}
31/3/2018

{WEEKDAY}
Wednesday

{WEEKDAY +2}
Friday